Privacy Policy

Last updated: 24/05/2018


At PPL biomechanics, we understand that privacy is an important issue for visitors to and its related domains. The following information is designed to help visitors understand what information we collect from our site, and how we handle and use the information after that. PPL biomechanics is committed to protecting our customer privacy and takes its responsibility regarding the security of customer information very seriously. We will be clear and transparent about the information we are collecting and what we will do with that information.

What personal data we collect

Personal data means any information relating to you which allows us to identify you, such as your name, contact details, payment details and information about your access to our website.

Specifically, we may collect the following categories of information:

  1. Name and profession*;
  2. Address and e-mail address;
  3. Telephone number and mobile number;
  4. Billing address and shipping address.

* we routinely seek your professional title as we only accept orders from medical practitioners

What do we use your personal data for and why?

Your data may be used for the following purposes:

  1. Create your account when you sign up and log in, which is necessary for use to provide our services to you in accordance with the Terms & Conditions;
  2. Providing products and services you request: we use the information you give us to perform the services you have asked for in relation to your order;
  3. Operate, maintain, and improve the Site by analysing how you and other customers use and interact with it. This is to meet our legitimate business interests in providing the Site and ensuring that it provides the best experience for our customers;
  4. Carry-out marketing, which may involve:
    • Sending you relevant direct marketing messages and other communications via email. We will either send these messages on the basis that you have consented to receiving them or, where permitted by applicable law, to meet our legitimate interests in showing you which of our products and services are relevant to you; and
    • Analysing advertising effectiveness, which may involve analysing campaigns our customers choose to interact with most often. This is to meet our legitimate interests in understanding which types of advertising campaigns are more or less effective than others.
  5. Answer your questions and respond to your requests, for example in the context of customer service. This is to meet our contractual commitments to you in the Terms & Conditions where these questions or requests are part of the purchase process to comply with legal obligations and it other cases to meet out legitimate interests in providing a good service to our customers;
  6. Send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, and requested information. This is to meet our legitimate interests in managing our relationship with you effectively;
  7. Manage our everyday business needs, such as administration of the Site, analytics, fraud prevention, and enforcement of our corporate reporting obligations and Terms & Conditions or to comply with the law; and
  8. Comply with our legal obligations, resolve disputes, and enforce our agreements. We do this where necessary to comply with legal obligations to which we are subject, or to meet our legitimate interests in enforcing our legal rights and resolving disputes or verifying payments and preventing fraud.

We process personal information for certain legitimate business purposes, which include some or all of the following:

  1. Where the processing enables us to enhance, modify, personalise or otherwise improve our service / communications for the benefit of our customers
  2. To identify and prevent fraud
  3. To enhance the security of our network and information systems
  4. To better understand how people, interact with our websites
  5. To provide communications which we think will be of interest to you
  6. To determine the effectiveness or promotional campaigns and advertising.

Whenever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing if you wish, and if you wish to do so please click here. Please bear in mind that if you object this may affect our ability to carry out tasks above for your benefit.

“Legitimate Interests” means the interests of PPL biomechanics in conducting and managing our business [to enable us to give you the best service/products and the best and most secure experience].

For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests.

It can also apply to processing that is in your interests as well.

For example, we may process your personal information to protect you against fraud when carrying out a transaction, and to ensure our websites and systems are secure.

When we process your personal information for legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests – we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law).

Sharing of your personal data

Your personal data may be shared as follows:

  1. With your consent;
  2. To comply with legal orders and government request, or as needed to support auditing, compliance, and corporate governance functions, where this is necessary to comply with legal obligations;
  3. To combat fraud or criminal activity, and to protect our rights or those of our Business Partners, users, or as part of legal proceedings affecting us, as it is in our legitimate interests to prevent fraud and protect these rights;
  4. In response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts, to the extent this is necessary to comply with such legal obligations.

Where possible we restrict the sharing of your personal data and aim to ensure it is not used for any purposes which are incompatible with those set out in this Privacy Policy.

Patients Personal Data and Data Processing

Where you supply PPL biomechanics with personal patient details to service you, then PPL biomechanics is a data processor and you, as the customer, are the data controller.

Information which PPL Biomechanics will process may be the following:

  1. Patients name;
  2. Patients sex;
  3. Patients age;
  4. Patients weight;
  5. Patients relevant medical history.

Under the GDPR, PPL biomechanics now has specific responsibility as data processor to respect and ensure confidentiality and the privacy protection of that information. Please see our Data Processing Obligations Policy for further details.

Security of your personal data

We follow strict security procedures in the storage and disclosure of your personal data, and protect it against accidental loss, destruction or damage. We have implemented an information security program that contains administrative, technical and physical controls that are designed to safeguard your personal data, including industry-standard encryption technology. However, no method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

We may disclose your information to trusted third parties for the purposes set out in this Privacy Policy. We require all third parties to have appropriate technical and operational security measures in place to protect your personal data, in line with Irish and EU (GDPR) law on data protection rules.

Retention of your Personal Data

We will retain your personal data for as long as your account is active, or as needed to provide you services, or remain an active customer. If you close your account, we will retain your personal data for a period where it is necessary to continue operating our business effectively, to maintain a record of your transactions for financial reporting purposes or fraud prevention purposes until these purposes no longer exist, and to retain as necessary to comply with our legal obligation, resolve disputes, and enforce our agreements.

Your Data Protections Rights

Under certain circumstances, by law you have the right to:

  1. Request information about whether we hold personal information about you, and, if so, what that information is and why we are holding/using it.
  2. Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
  3. Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  4. Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
  5. Object to processing of your personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  6. Object to automated decision-making profiling, that is not to be subject of any automated decision making by us using your personal information or profiling of you.
  7. Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  8. Request transfer of your personal information in an electronic and structured form to you or another party (commonly known as a right to “data portability”). This enables you to take your data from us in an electronically useable format and to be able to transfer your data to another party in an electronically useable format.
  9. Withdraw consent. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

If you want to express any of these rights, then please contact our customer service team, via the following link.

You will not have to pay a fee to access your personal information (or to exercise any of the rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Changes to Privacy Policy

PPL biomechanics from time to time, make changes to this Privacy Policy. We recommend that users of this site re-visit this privacy policy on occasion to learn of new privacy practices or changes to our policy.